Direct Marketing Record – Lesoft

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Direct Marketing Record 

 

To ensure full transparency and accountability, LeSoft maintains a comprehensive Direct Marketing Record that tracks all marketing communications involving personal data. 

What We Record: 

  • Legal basis for each marketing activity (e.g., consent or legitimate interest) 
  • Date and method of consent collection (with timestamp) 
  • Target audience details (segmentation criteria, purpose of outreach) 
  • Opt-in/opt-out status and request logs 
  • Channels used (email, SMS, phone, post) 
  • Associated data retention periods 
  • Third-party processors involved in the campaign 

Why It Matters: 

This record helps LeSoft demonstrate compliance with: 

  • UK GDPR Articles 5, 6, 7, 30 
  • PECR 2003 (as amended) 
  • Data Protection Act 2018 

We conduct periodic audits to ensure that our marketing records are accurate, necessary, and aligned with lawful bases. 

For questions or access requests, contact: [email protected]

 

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